Exit popups harm your reputation

It’s hard to understand why some business owners still think that implementing “exit popups” on their website actually benefit their readers in some way.

Think of it this way:

A customer enters your shop and has a look around. At some point they speak with one your sales people, and after a while, they thank you for your time and head for the door. You then follow them onto the street and plead with them to buy from you, instead of going elsewhere.

Is that the pathetic image you want to project for your business?

Over the last fifteen years that I’ve used the web, I have never seen an exit popup that made me think about the business behind the website in a positive way. The main message these popups communicate is that the business owner disrespects the customers.

I strongly urge you not to engage in these kind of ridiculous tactics as they do nothing but harm your reputation.