Simplify your business
Tuesday, 7 October 2008 1:00 pm

WWW should be abolished

Monday, 20 June 2005  

Provided the web server software for a domain is configured correctly, a web site can be accessed without entering the “www”. Try our own site, for instance.

So, why is it that the clumsy sounding “double-you double-you double-you” largely persists? A lot of companies and organisations are slowly eliminating it from their communication but it’s usage is still way too prolific in most forms of media advertising.

According to the folks behind no-www:

“By default, all popular Web browsers assume the HTTP protocol. In doing so, the software prepends the ‘http://’ onto the requested URL and automatically connect to the HTTP server on port 80. Why then do many servers require their websites to communicate through the www subdomain? Mail servers do not require you to send emails to “recipient@mail.domain.com”. Likewise, web servers should allow access to their pages though the main domain unless a particular subdomain is required.”

Practically speaking, the use of a “www” subdomain is not only redundant, but it’s also downright ugly to pronounce. Which would you prefer, “double-you double-you double-you dot lutrov dot com” or simply “lutrov dot com”?

And before you say “whatever”, just keep in mind the reason Russell Crowe threw the phone at that desk clerk a few weeks ago.

Posted in Rants, Usability, Web by Ivan
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