Westpac ranked the worst for website presentation
One of our most popular articles is my rant on the Westpac crippled feedback page which attempted to explain that the banking giant not only had a poor grasp of web standards and design, but was also very difficult to communicate with.
Well, guess what?
Some eight months later, Melbourne's The Age now tells us that "Australian banks 'fail' in online mission" and quoting a fresh Forrester Research report on ANZ, Commonwealth, NAB and Westpac claims that:
"Each of the banking websites was also marred by serious design flaws including buried content, site errors and over-reliance on rollover menus, which can cause "misfires", said reviewers ... Each of the banks needed to score a minimum of 25 out of 50 points to pass the review and meet best practice ratings. Instead they achieved scores of between -4 and -12."
The most common deficiency of the websites was apparently "presentation", including the use of illegible text, missing content and crappy layout. And guess who got the lowest score?
Westpac, with -9 out of 18 points.
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.