Users, not visitors

In my line of work, it's common practice to use the word "visitors", when referring to humans who come to a website.

But these humans aren't visitors, they're actually users. Users is a more accurate description of people who interact with web content. These people don't go to any given website to just visit, they're there because they have specific goals to achieve. They have tasks to complete. They may have problems they want solved. They probably have questions they want answered.

They certainly don't go to websites for the pleasure of reading or to just pay anyone a visit online. So, let's call them what they really are.

Users.

Why is this important? Because as content writers, designers and information architects, it helps us understand the real reasons we build websites in the first place.

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About the author

Ivan's mugshotI'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.