The vagueness of "about us" pages

Jokob Nielsen concludes that the usability of website "about us" pages has actually decreased over the last five years, asserting that many organisations prefer to spin weasel words and marketing bullshit instead of offering an honest and concise summary of what they actually do.

Due to the large volume of spam, comments are disabled. If you have anything relevant to say, you can leave a , or contact me directly.

About the author

Ivan's mugshotI'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I preach what I practice, and I say what I really think, even if it's sometimes not what you expect to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.