The Ultimate VoIP Offer?
I recently got spammed by Vixtel, a new startup in the VOIP arena, whose "incredible offer" seemed to indiscriminately extend to anybody who loves a good bargain:
From: Vixtel <sales@vixtel.com.au>
To: xxx@lutrov.com
Subject: The Ultimate VoIP Offer
Date: 2009-11-05 14:05Hello,
Things are changing at Freshtel!
We are pleased to announce the launch of our new retail brand Vixtel. Vixtel, the new world telco will provide exceptional quality VoIP and IP services at competitive prices.
To celebrate this launch we have an incredible offer strictly capped at 1,000 customers - so be QUICK.
The $29.95 per month plan includes a Siemens F470 IP Dual Phone valued at $149.95 and all calls to landlines within Australia at no charge. In addition to this, International calls start at 1c per minute and calls to mobiles within Australia at 15c per minute. This 24 month plan offers exceptional value but is only on offer for a limited time so be quick to avoid disappointment and start saving today.
To take advantage of this offer simply go to Vixtel's VoIP Special Offer and fill in the form at https://www.vixtel.com.au/plans/voip-special-offer
Your brand new Siemens will then be on its way and you will be on your way to saving big dollars on your phone bill.
So be quick to avoid disappointment and start saving today.
(c)2009 Vix Communications Pty Ltd.
If you were to get no reply to two emails where you ask them for an explanation of just how you managed to get on their mailing list without subscribing, what conclusions would you make about their customer service?
If you were to see only three posts on their Twitter account since it was created a month ago, what conclusions would you make about their brand integrity?
This is not a good start fellas. Not a good start at all.
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.