The keywords meta tag is dead

As some of us have been trying to tell folks for a number of years now, Google does not pay any attention to the "keywords" meta tag.

Now you can hear it straight from Matt Cutts himself:

Hopefully that settles it once and for all. So please stop stuffing your page headers with keywords "just in case" someone writes a brand new search engines which takes them into account.

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Ivan's mugshotIvan Lutrov is the owner of Lutrov Interactive. He creates cost effective business websites that are simple, engaging and very easy to use. When not busy working on client and personal projects, he's into photography, fishing, cricket, tennis, music from the 70s, cooking, good wine, and apparently knows "way too much" about movies. He tells it like it is, whether you like it or not. Subscribe to the Lutrov Interactive feed via RSS and follow Ivan on Twitter.