The keywords meta tag is dead

As some of us have been trying to tell folks for a number of years now, Google does not pay any attention to the "keywords" meta tag.

Now you can hear it straight from Matt Cutts himself:

Hopefully that settles it once and for all. So please stop stuffing your page headers with keywords "just in case" someone writes a brand new search engines which takes them into account.

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Ivan's mugshotI'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.