The ICE campaign
I got this in my mailbox a few days back, and just for a change, the message was actually useful, practical and very sensible:
We all carry our mobile phones with names & numbers stored in its memory but nobody, least of all the people attending us, if we were to be involved in an accident or were taken ill, who would have our mobile phone, but wouldn't know who to call. Yes, there are hundreds of numbers stored - but which one is the contact person in case of an emergency?
Hence this "ICE" (in case of emergency) Campaign.
The concept of "ICE" is catching on quickly. It is a method of contact during emergency situations. As mobile phones are carried by the majority of the population, all you need to do is store the number of a contact person or persons who should be contacted during emergency under the name "ICE".
The idea was thought up by a paramedic who found that when he went to the scenes of accidents, there were always mobile phones with patients, but they didn't know which number to call.
He therefore thought that it would be a good idea if there was a nationally recognized name for this purpose.
In an emergency situation, Emergency Service personnel and hospital Staff would be able to quickly contact the right person by simply dialling the number you have stored as "ICE".
For more than one contact name, simply enter ICE1, ICE2 and ICE3 etc.
It really could save your life, or put a loved one's mind at rest.
While the folks over at Hoax-Slayer certainly endorse this four year old campaign, it's a little discouraging that the website they refer to for detailed information is still under development after all that time.
Has anyone else received the email above? If so, have you followed their suggestions?
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.