Spamming the search engines with deliberate typos
With so many websites competing for the same keywords, it's possible to attract some visitors by deliberately spelling keywords badly. While this will make you look pretty silly in most peoples eyes, the minority who can't spell may still get to your website via a search engine.
While dodgy spelling generally equates to a dodgy website in terms of visitor perception, there are some exceptions. Here's how Stayz spam the search engines with deliberate typos, in order to attract the orthographically challenged:
Accommodation is one of the most misspelt words in the English language? Here are some variations: Accom, Accomadation, Accomidation, Accomodation, Accomodations, Accommadation, Accommidation, Accommodation, Accommodations, Acomadation, Acomidation, Acomodation, Acommadation, Acommidation, Acommodation, Accomdation, Acoomodation.
By putting the above misspelt variations of "accommodation" in the footer of every page, it seems that Stayz have a deliberate SEO strategy of building primarily for search engine positioning, as this, this and this search query shows.
Considering that all the major search engines recognise typos and offer an easy way for even the illiterate to get to where they want to go, isn't this damaging Stayz reputation as a commercial service provider?
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.