Real mission statements
Corporate mission statements don't have to be dumb. They don't have to consist of warm, fuzzy but meaningless promises. Here's how to create real mission statements that make sense to real people.
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About the author
Ivan Lutrov is the owner of Lutrov Interactive. He creates cost effective business websites that are simple, engaging and very easy to use. When not busy working on client and personal projects, he's into photography, fishing, cricket, tennis, music from the 70s, cooking, good wine, and apparently knows "way too much" about movies. He tells it like it is, whether you like it or not. Subscribe to the Lutrov Interactive feed via RSS and follow Ivan on Twitter.