Real mission statements
Corporate mission statements don't have to be dumb. They don't have to consist of warm, fuzzy but meaningless promises. Here's how to create real mission statements that make sense to real people.
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.