Improving business communication

While I was sceptical at first, I’m increasingly thinking that Twitter can be a tremendously effective business application.

It enables you to listen to and learn about your existing and future customers. It “humanises” your company with a personal voice and provides the opportunity to improve your customer service.

If you’re of the opinion that communication with your customers is a necessity, rather than a nicety, then check out their business guide to see how other businesses are using it as a social media tool right now.