Improving business communication
While I was sceptical at first, I'm increasingly thinking that Twitter can be a tremendously effective business application.
It enables you to listen to and learn about your existing and future customers. It "humanises" your company with a personal voice and provides the opportunity to improve your customer service.
If you're of the opinion that communication with your customers is a necessity, rather than a nicety, then check out their business guide to see how other businesses are using it as a social media tool right now.
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.