Hottest search engine optimization software?
That's what the people behind the "RankAttack SEO Technology" website claim anyway. Apparently, their "aggressive technology" (whatever that means) enables the overwhelming majority of webmasters to enjoy improved rankings with the search engines in a matter of just days. Yes, that's right, days. Not weeks, not months but days.
Claiming that SEO is a "difficult task", with the search engines "always changing the rules", they have come up with a piece of $79 (US) software which is able to mislead the search engines into believing that your brand new and shiny website is suddenly getting lots and lots of enquiries, so the search engines might as well hurry up and get the bloody thing indexed so even more people can enjoy the seemingly many benefits it offers to the mass populace.
Allegedly, they didn't come up with this sterling idea, either. In their own words:
"An ex-programmer of a large search engine portal did. After being FIRED for using this SEO technology he decided to sell his strategy and make a bundle. "
For those of you who are already starting to entertain skeptical thoughts, read on:
"Our software is exclusive and only a limited number of copies will be sold to preserve its technology for years to come. Our search engine optimization company is a trust worth source who can always delivers the best SEO software technology."
Apart from the fact that these people (who seemingly have an excellent programmer who got fired on ethical grounds) are grammatically challenged, what exactly is this limited number?
Looking on Ebay shows them flogging this crapware and claiming that "only 100 copies will ever be sold". Gee, let's do some quick primary school mathematics here: 100 x $79 = $7,900. It sure doesn't sound like some "get-rich-quick" scheme, does it? We already know from the above statement that their unethical (but excellent) programmer has made a "bundle". But what about the people flogging this crapware? If we subtract a "bundle" from $7,900 what's the profit? I hope they've got some other means of putting food on the table.
If you're not yet convinced that you better get yourself a copy before someone else does, their choice of domain name should give you a clue. Their amateurish website design should give you a second clue. The lack of a company address and telephone number should give you a third clue. The fact that they provide a forum board which is completely empty should give you a fourth clue.
Need I go on? I don't think so.
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I practice what I preach and I say what I really think, even if it's sometimes not what you want to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.