 Google death sentence
Monday, 13 February 2006
Now that BMW and Ricoh have been caught spamming the search engines and their German websites have been removed from the Google index, I hope that BMW and Ricoh sack those idiots who obviously thought that trying to fool the world’s biggest search engine was a good idea.
When I first read the news, I have to admit to being surprised that two such seemingly respected companies as BMW and Ricoh would fall for the old stupid trick of cloaking their website content, in this case using Javascript redirects.
With so many websites in existence, and so many businesses effectively competing in the same category of product or service, it can be very tempting to use fraudulent tactics in an attempt get your website ranking higher on search engines. But whatever the so-called SEO “experts” try to sell you, neither their software nor their services can ever replace relevant, useful, accessible and technically valid content which targets the users, not search engines.
Obviously the “geniuses” at BMW and Ricoh either haven’t bothered to read Google’s Webmaster Guidelines, or they chose to ignore them entirely. Either way, they’ve been belted and that should be a lesson for anybody thinking about artificially boosting their own website ranking.
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