Email subject lines are important
It's not that I'm the only person in the world who is busy. We're all busy. But far too often, I get an email which struggles to get my attention due to the subject line being either a single short word, too ambiguous, irrelevant or simply missing.
While my email client does allow me to search the content of the thousands of saved emails (spanning multiple folders) the search results still only show the subject. Which means I have to open each and every email in the search results before I can tell if that's the one I'm looking for.
Is it just my age catching up with me or does anyone else find impotent email subject lines vexatious?
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About the author
I'm Ivan Lutrov and I'm the owner of Lutrov Interactive. I have 25 years of experience producing interactive work and I create cost effective business websites that are simple, engaging and easy to use. I preach what I practice, and I say what I really think, even if it's sometimes not what you expect to hear. Subscribe to the Lutrov Interactive feed via RSS and follow me on Twitter.