Don’t send HTML-only newsletters

Tuesday, 2 October 2007

Does your organisation send out email newsletters to your customers or prospects? If so, here’s a tip.

Don’t assume that all recipients on your newsletter prefer to receive your emails in HTML format.

Some of your recipients use email programs that simply don’t read HTML emails because they were deliberately configured that way. Furthermore, due to the huge problems with spam, some ISPs, corporations and government departments now remove HTML from emails and only deliver a text version.

Always give your recipients a choice between HTML and text newsletters.

Posted in Business, Email, Tips, Usability by Ivan

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Don’t send HTML-only newsletters

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