As a website owner, are you focusing on the customer or on yourself?
Today, I discovered a free analysis tool to test the effectiveness of your website.
As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?
Try it for your own website and discover how your customers might perceive you and your business.