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Monday, 8 September 2008
With so many websites competing for the same keywords, it’s possible to attract some visitors by deliberately spelling keywords badly. While this will make you look pretty silly in most peoples eyes, the minority who can’t spell may still get to your website via a search engine.
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Friday, 21 December 2007
This is what happens when you get your website builders to make your brand new website and they forget to change the content meta tags:
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Monday, 10 December 2007
A couple of years ago, I wrote about the stupidity of using “click here” when hyperlinking. Fast forward to the current times and I can tell you that the stupidity still prevails. Now, Brian Clark at Copyblogger tells us how that stupidity is actually a good thing:
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Tuesday, 2 January 2007
The other day I was looking at our website’s stats to get an idea of search engine referral ratios. While I fully expected Google to win comprehensively, the actual figures based on the last 10,000 page views were certainly an eye-opener:
| ALLTHEWEB: | 0.13% |
| ALTAVISTA: | 0.24% |
| AOL: | 0.12% |
| GOOGLE: | 95.05% |
| LIVE/MSN: | 3.5% |
| YAHOO: | 0.95% |
| OTHERS: | 0.01% |
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Friday, 7 July 2006
According to Melbourne IT, while more than 90% of internet users get to websites via search engines, more than 50% of all Australian businesses who have a website cannot easily be found in a major search engine like Google.
What does this tell us?
Perhaps it tells us that most business website owners don’t really have a clue about how people actually use the web. The fact is that the days of brochureware websites are long gone. As users become more savvy, they’re come to realise that a website without interactivity is basically useless. It’s no longer sufficient to try and dazzle your potential clients with your “web presence”, you actually need to offer something of value. Having a page which says “please call this number” just isn’t enough.
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Why every business needs a CMS
