As some of us have been trying to tell folks for a number of years now, Google does not pay any attention to the “keywords” meta tag. Now you can hear it straight from Matt Cutts himself: Hopefully that settles it once and for all. More »
I’ve just read the latest ebusiness report from Sensis and apparently only 54% of small businesses in Australia have a website. This is the same as last years figure. More »
With so many websites competing for the same keywords, it’s possible to attract some visitors by deliberately spelling keywords badly. While this will make you look pretty silly in most peoples eyes, the minority who can’t spell may still get to your website via a search engine. More »
This is what happens when you get your website builders to make your brand new website and they forget to change the content meta tags: Googling for “dimmeys” returns the homepage of Dimmeys and Forges, the super-discount kings of Melbourne retailing. More »
A couple of years ago, I wrote about the stupidity of using “click here” when hyperlinking. Fast forward to the current times and I can tell you that the stupidity still prevails. More »
The other day I was looking at our website’s stats to get an idea of search engine referral ratios. While I fully expected Google to win comprehensively, the actual figures based on the last 10,000 page views were certainly an eye-opener: ALLTHEWEB: 0.13% ALTAVISTA: 0.24% AOL: 0.12% GOOGLE: 95.05% LIVE/MSN: 3.5% YAHOO: 0.95% OTHERS: 0. More »
According to Melbourne IT, while more than 90% of internet users get to websites via search engines, more than 50% of all Australian businesses who have a website cannot easily be found in a major search engine like Google. More »
That’s what the people behind the “RankAttack SEO Technology” website claim anyway. Apparently, their “aggressive technology” (whatever that means) enables the overwhelming majority of webmasters to enjoy improved rankings with the search engines in a matter of just days. Yes, that’s right, days. Not weeks, not months but days. More »
A few weeks ago, the search engine marketing firm iProspect published the findings of their study in “search engine user behaviour” which revealed a definite increase in the importance of websites getting top natural search results. More »
The RSS syndication format is gaining rapid acceptance in the computing community. While blogs such as this one have always provided RSS content, the mainstream media are finally starting to catch on to the benefits RSS offers to the consumer. More »
For those who visit here regularly, my views on search engine optimisation “techniques” are pretty much known. Recently, I engaged in an online discussion in a forum thread which attempted to get different opinions on whether SEO was in fact overrated. More »
Now that BMW and Ricoh have been caught spamming the search engines and their German websites have been removed from the Google index, I hope that BMW and Ricoh sack those idiots who obviously thought that trying to fool the world’s biggest search engine was a good idea. More »
In my previous post about the relevance of search engine meta tags I claimed that the keywords meta tag was almost useless these days. As a follow up, I thought I’d show you a real-world example. More »
This is old news but perhaps it’s worth mentioning again. Quite some time ago, Danny Sullivan from Search engine watch had written an excellent article, which ought to re-read by every so-called “webmaster” and anyone else claiming to understand search engine optimisation. More »
I received a phone call from a mate of mine who was approached by an “internet marketing” company claiming they can boost his business website’s ranking in search engines. He wanted to know if it was a good investment. I said “no”. More »