What do Dimmeys sell?

This is what happens when you get your website builders to make your brand new website and they forget to change the content meta tags:

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Hey stupid, click here!

A couple of years ago, I wrote about the stupidity of using “click here” when hyperlinking. Fast forward to the current times and I can tell you that the stupidity still prevails. Now, Brian Clark at Copyblogger tells us how that stupidity is actually a good thing:

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Search engine referrals

The other day I was looking at our website’s stats to get an idea of search engine referral ratios. While I fully expected Google to win comprehensively, the actual figures based on the last 10,000 page views were certainly an eye-opener:

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Why every business needs a CMS

According to Melbourne IT, while more than 90% of internet users get to websites via search engines, more than 50% of all Australian businesses who have a website cannot easily be found in a major search engine like Google.

What does this tell us?

Perhaps it tells us that most business website owners don’t really have a clue about how people actually use the web. The fact is that the days of brochureware websites are long gone. As users become more savvy, they’re come to realise that a website without interactivity is basically useless. It’s no longer sufficient to try and dazzle your potential clients with your “web presence”, you actually need to offer something of value. Having a page which says “please call this number” just isn’t enough.

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Hottest search engine optimization software?

That’s what the people behind the “RankAttack SEO Technology” website claim anyway. Apparently, their “aggressive technology” (whatever that means) enables the overwhelming majority of webmasters to enjoy improved rankings with the search engines in a matter of just days. Yes, that’s right, days. Not weeks, not months but days.

Claiming that SEO is a “difficult task”, with the search engines “always changing the rules”, they have come up with a piece of $79 (US) software which is able to mislead the search engines into believing that your brand new and shiny website is suddenly getting lots and lots of enquiries, so the search engines might as well hurry up and get the bloody thing indexed so even more people can enjoy the seemingly many benefits it offers to the mass populace.

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