Microsoft recently announced that it’s willing to pay people money for using their crappy search engine, provided the people buy something, and provided the people live in America.
The more I think about it, the more I’m convinced that Microsoft aren’t after Google, they’re actually after Yahoo.
With their failed takeover attempt fresh in everyone’s minds, this might just be Microsoft’s “work with us or we’ll spend as much as we need to bury you” message to Yahoo.
How peculiar that a Google’s competitor would pay money to Google, just to have a user redirected back to its own search engine results page.
Knowing that the overwhelming majority of our own visitors prefer Google, I guess I shouldn’t be surprised that Microsoft will spend lots of money, just to remain competitive as a minor player.
But paying for keywords and hoping users will click on the sponsored link instead of the organic results seems a bit naive to me.
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