Spamming people doesn’t do your campaign much good

I got this spam from the American Hunters & Shooters Association today, asking me to become a member, even though I live in Australia, and even though I hate guns:

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Don’t mislead your customers

While using a misleading keyword phrase in your adwords campaign may get your website more traffic, it’s also very likely to backfire because your potential customers won’t buy from you when they find out you lied.

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Spamming the search engines with deliberate typos

With so many websites competing for the same keywords, it’s possible to attract some visitors by deliberately spelling keywords badly. While this will make you look pretty silly in most peoples eyes, the minority who can’t spell may still get to your website via a search engine.

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Bank of America phishing scam

Got this phishing scam from some knuckleheads in the USA who must have been hoping that (1) I’m a Bank of America customer and (2) that I’m even dumber than they are:

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Oztion’s biggest obstacle?

Oztion, the Aussie alternative to Ebay, have been spending lots of money on radio advertising lately. While appearing to try and cash in on the very bad publicity Ebay have been copping lately, Oztion have been building brand awareness with the phrase:

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