Core values? Yeah, right.

Many companies claim as part of their “core values” that their most valuable asset are the humans who work for them. Why is it that when many of those same companies get into financial strife, the first thing that is slashed is this same “most valuable” asset?

Is it possibly because their “core values” aren’t worth the paper they’re written on because they’re really only designed to fool the customers? Or is it because the inept management of those companies exhibit a consistent inability to think long term, as evident by their spineless actions at a time when business gets a little shaky?

Why you don’t want that new web project

Zeldman offers some humourous, yet frighteningly real, signs you don’t want that new web project.

Once I had a good laugh, I realised that I’ve actually encountered #3, #7, #9, #17 and #20 on more than one occasion.

Don’t mislead your customers

While using a misleading keyword phrase in your adwords campaign may get your website more traffic, it’s also very likely to backfire because your potential customers won’t buy from you when they find out you lied.

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Real people, real opinions

When you prefer genuine user reviews to advertising campaigns. When you prefer to see what actual consumers think, instead of what the marketing bullshit artists want you to believe.

This is the place where people rate and review products and services, and just as importantly, the businesses who sell them.

Worldsoft easy money scam

Here’s a pretty obtuse way to fish for legitimate email addresses. Pretend you’re a real company, send out a “job offer”, guaranteeing $6000/month for part-time work and see how many knuckleheads take the bait:

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