 A year of blogging
Tuesday, 6 June 2006
It’s been exactly one year since we obliterated our traditional website and joined the blogosphere.
What started out as observations, commentary, opinions, tips and the occasional rant on the marriage between business and technology has largely remained true to it’s intent.
Over the last year, this blog has had more than 32,000 visits, out of which some 4,400 were unique. Averaging at about 360 unique visits per month, we’re certainly not a “major player” in terms of the number of “hits” but our readership is steadily growing. In any case, we understand the importance of quality over quantity and how it applies to a business such as ours.
I regularly receive emails from people who have read our blog and appreciate our efforts. It’s pleasing to know that in these days of corporate spin, morally dubious marketing practices and weasel words, humanity and honest expression still count for something.
While I have largely failed in my own attempts at getting business people to get into blogging as a means of improving their customer communication, I remain committed to the task. Most business owners I have spoken with over the last year continue to view blogging as something done only for personal reasons and are either too afraid to “expose themselves” to criticism or genuinely don’t believe they have anything worthwhile to say about their company or the particular line of business they happen to compete in.
For us, these were not issues at all. Very few of those who know me would say that I am without opinion on most topics, including those ones I’m not an expert in. While my main motivation has always been to simply share my knowledge and experience with others, my personal challenge was, and still is, finding the time to be able to commit to my original plan of a couple of posts per week. As any small business owner will attest, finding enough time to do all the things that are important to you can be the most difficult of things to manage.
For me, less sleep is part of the solution. So is the knowledge that I’m helping others.
As Horace Greeley never said: Blog on, young man.
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