Simplify your business
Thursday, 24 July 2008 4:17 am

How not to display images

Monday, 28 January 2008  

This is how not to display images in your online store or product catalogue:

Apeshop image enlargement problem

If you’re going to offer a clickable link entitled “larger image”, then you should actually offer a larger image of the product you’re trying to flog. Otherwise you’re running the risk of wasting your customers time and increasing their aggravation.

Which might just cost you money in lost sales.


Shop smart and save?

Monday, 21 January 2008  

So says the slogan on most of the product pages at Getprice, the Aussie online comparison shopping resource. Their contact page event tells us that:

“Our online merchants display their products with us so that you don’t need to visit various sites to compare and price what you need. Getprice does this for you making shopping easier, cheaper, and safer than ever before.”

Which is all very nice, except that if their software is too dumb or their online merchants deliberately or accidentally pollute the data they supply to Getprice, then it doesn’t make that service very “safe” or “easier”, does it? Take this example, for instance:

Read more >>


JB Hi-Fi: Australia or New Zealand?

Monday, 14 January 2008  

JB Hi-Fi have a pretty strange way of serving web pages to their customers. If you omit the (silly) “dubya-dubya-dubya” from their Australian website address, you get their New Zealand website instead:

Read more >>